Emergence Of Gig Workforce

EMERGENCE OF GIG WORKFORCE

by Dr. Sanjeev Patni
Inflicted by the Pandemic, the new
world is unfolding right now, right here.
2020 and 2021 so far has been an
unprecedented period; and might well
be a pivotal one for the most.
Beyond disrupting our lives, health, and
social interactions, it also severely
impacted the livelihoods for millions of
people – and so also the MSME and the
startups.

With the 18 months long Pandemic, it is clear from global experience and observations, that the traditional ways of work and workplace have turned redundant, and new forms of work emerged. New apps and delivery platforms have brought new ways of working. Flexible work, gig work, and sharing economy are now into the mainstream.

Gig economy is about free and global talent market where business and workers set out short-term and on-demand professional relationships that are continuously built which are flexible and specific to tasks or projects. The gig worker is not essentially independent or a freelancer. As the rising acceptance for such gig-roles more and more people in full-time jobs are also taking on such roles suitable to their skills or interests.

With the impact of the Pandemic, the gig economy and the gig workforce have blossomed and like it or not they are here to stay. The fallacy of long-held cynicism about gig workforce’s efficiency and dependability, has been dismantled by remote work during the Pandemic.

Gig workforce has inherent benefits, owing to which it be gain more acceptance and recognition globally. It offers lower costs yet better skilled human resources suitable for a purpose. The cost and the time taken for hiring, training, orientation is eliminated.

A large section of skilled workforce can work remotely for global organisations and improve their earnings, by being a part of this global change. Specialist talents and skills, such as consulting, research, blogging, creative design, digital marketing, are now well a part of the gig economy, especially for MSME and Startups, which are mainstream now.

The acceptance and adoption and of the gig workforce is led by the IT companies, in particular SME and startups where it is already a set practice. Other sectors are also in pursuit.

With the rigid boundaries infringed, college students also have walked into the gig economy, starting with internships, eventually taking up professional assignments. This has also helped them to be more focused on their career and its growth with field experience.

It is important to identify that that the ways to manage this new breed of workforce is way different from the conventional parameters of commitment, time, effort, cost, loyalty, confidentiality or any of the legal or biding terms. The tools of the past are no longer relevant.

It is all about creation, contribution, collaboration and outcome. The interest is driven by involvement, work content, freedom and mutual belief. There is no singular approach that will work for all.

Managing the gig workforce is a challenge but is important as it will drive the cost and time-scale control, quality or work, commitment to end customer and many such critical parameters. The ways and methods have to continuously evolve ensuring a certain commitment for delivery and effective respect of the mutual understanding.

Large organisations are facing the heat as the best talent may not prefer to work with them in a typical non-gig kind of set up. And they do not seem to have a clue about taming this new breed.

 

“Times are changing very rapidly. Enterprise, MSME and startups need to be nimble and work out their strategies and methods, and not get exposed to the risk of an awkward extinct.”

 

Dr. Sanjeev Patni is a tech evangelist specializing in eLearning. He can be reached on dr.sanjeevpatni@gmail.com

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